New Delhi: Candere, the lifestyle jewellery brand from the House of Kalyan, has announced Shah Rukh Khan, the iconic “Badshah of Bollywood,” as its new brand ambassador. This landmark partnership signals a bold step in Candere’s national growth strategy and reflects the brand’s focus on connecting with modern consumers seeking jewellery that reflects personality, meaning, and everyday expression.
Shah Rukh Khan, with his unparalleled star power and deep cultural connect across generations, embodies the essence of Candere’s vision. The celebrated actor will lead the brand’s multimedia campaigns across digital platforms, television, print, and retail experiences.
Ramesh Kalyanaraman, Director, Candere, said, “The Indian jewellery industry is undergoing clear segmentation, with consumers increasingly seeking pieces that reflect their personality, align with their lifestyle, and suit specific occasions. Candere is built for this shift – especially for those who are Gen Z at heart: expressive, individualistic, and digitally engaged. In Shah Rukh Khan, we found a partner whose cultural resonance, timeless appeal, and emotional connect mirror the values we stand for. He bridges generations while remaining powerfully relevant to today’s audience. His presence will help us articulate the idea that Candere’s jewellery is no longer just about adornment – it’s a thoughtful, personal expression of identity and intent.”
Candere has emerged as a distinct voice in the lifestyle jewellery category with its versatile, design-forward collections tailored to evolving consumer tastes. While the brand is well-established in the contemporary women’s jewellery space, it has also built one of the most substantial offerings in the growing men’s jewellery segment.
Shah Rukh Khan, Brand Ambassador, Candere, shared, “Jewellery has always been a powerful expression of love, memories, and identity. I’m excited to partner with Candere, a brand from the House of Kalyan Jewellers, which offers a modern and fresh perspective on how people wear and gift jewellery today. It’s elegant, it’s relevant, and it speaks to those who celebrate meaning in every moment.”
Candere’s omni-channel approach delivers a seamless customer journey across its robust e-commerce platform and expanding retail footprint. Supported by the trusted legacy of Kalyan Jewellers, the brand blends elegance and affordability, with collections starting at ₹10,000, making it accessible for daily wear as well as significant life moments.
With over 75 retail stores and a fast-growing presence across India, Candere is reshaping how lifestyle jewellery is perceived and purchased—offering designs that transcend adornment to become genuine reflections of personal style and sentiment.
