India continued its winning spree at Cannes Lion 2021 by winning four metals out of 21 shortlists across five categories.
Dentsu Webchutney added another Bronze and Silver. The digital agency won a Bronze Lion for Swiggy Instamart’s ‘The Better Half Recipes’ campaign under the Creative eCommerce (cultural insight) category.
Dentsu Webchutney’s 8-bit journo also won a Bronze under Mobile Lions category for Mobile-led Creativity.
Speaking on the win, Gautam Raghunath, CEO, Dentsu Webchutney, said, “It’s right about now, the middle of Cannes Lions week, where it usually gets exciting for us at Webchutney. That’s because the categories up for awards during that time and those that we’ve been lucky to win in recently reaffirms our point of view on where creativity is headed. The kind of work that has won in digital craft, creative e-commerce, mobile, social & influencer is true to the style of creativity that we want to champion, and we’re so happy to be in such an excellent company this year. And also the company of all the other wonderful Indian work that’s won from FCB, DDB, Ogilvy, and others.”
FCB Interface won one more Bronze for ‘The Punishing Signal’ campaign in the Brand Experience & Activation category under the sub-category Not-for-Profit/Charity/Government.
FCB India and the Mumbai police’s campaign has won seven metals, including one Gold, three Silver, and two Bronze Lions under Health & Wellness, PR, Outdoor and Brand & Activation Lions.
Cheil India won the first Silver Lion for Samsung’s ‘Now, Words Aren’t Just Heard’ campaign under the Mobile Technology category for Innovative Use of Technology.
Commenting on the win, Emmanuel Upputuru, CCO – Cheil India, said, “Samsung Good Vibes- Now words are not just heard but felt is an innovative initiative to raise awareness of a problem that is often not seen or heard. It is a campaign that is now bringing inclusivity to over 500,000 people who modern social media technologies have disregarded.”
He added, “It is extremely humbling to be considered, much less to win the prestigious Cannes Silver Lion in Mobile/ Innovative Use of Technology category. We are grateful to be recognized for this innovative, adaptive and evolving two-way communication experience for the deafblind. The win reinstates our belief in the company’s ethos of creativity inspired by technology. We hope to continue bringing such innovative work that will help society as a whole. Keeping our fingers crossed for other categories.”
India’s Lion tally stands at 21, with Webchutney and FCB India leading with seven metals.