New Delhi: Followed by the launch of Care Shield, a health insurance add-on cover specifically designed to cover more than 60 non-payable consumables, Care Health Insurance went live with its first product TVC post the rechristening from Religare Health Insurance. The brand has roped Divyenndu Sharma, a popular Bollywood face who rose to fame from movies like Pyar Ka Punchnama, Toilet: Ek Prem Katha, Batti Gul Meter Chalu, and Mirzapur.
Shot in a hospital room setup, with a unique monochrome treatment, the TVC captures a conversation between father and son aimed at educating the consumer about the benefits of having health insurance that takes covers the cost of consumables & healthcare items that may be relevant but is not typically covered by insurance plans.
Sharing details about the TVC, Paritosh Kataria, Marketing Head – Care Health Insurance said: “At Care Health Insurance, it is our consistent endeavor to offer increasingly comprehensive health insurance solutions to our customers; and Care Shield is yet another initiative towards delivering on this objective. We wanted to work with a personality who resonates well with the audience; Divyendu Sharma brings a unique blend of trademark style coupled with a contemporary approach to delivery –builds desired traction & recall with viewers.”
Sharing the thought behind the campaign, Shobhit Mathur, National Creative Director, Hakuhodo India said, “Care Health Insurance is a brand for all across the country. So while on one hand, we wanted to portray its progressive outlook, on the other hand, we wanted to create an earthy connection with the audience as well. Hence the modern, vibrant graphical setting with a heartland stellar performer like Divyendu delivering the message in a simple and humorous style.”
Care Health Insurance has been offering health insurance products to corporate employees, individual customers, and financial inclusion. The health insurer, while primarily ensuring customers’ access to quality healthcare has broadened the spectrum of overall ‘Care’ beyond hospitalization, to include preventive health check-ups, wellness, doctor consultations, diagnostics, and home care. The organization works with the guiding principle of ‘Care’ being the fulcrum of all its customer-centric initiatives in the areas of product design, claims administration, technology development, and customer service.