Media intelligence firm, CARMA, has announced Sabrina Azmi as Research Solutions Director for the Asia-Pacific region. Sabrina will report to CARMA Asia’s Managing Director, Andrew Nicholls. Her primary focus is to support CARMA’s clients and consulting teams as a subject matter expert in research solutions.
In her new role, Sabrina will leverage her expertise in communications measurement and evaluation to understand client needs and build customised research solutions to meet them.
“Since COVID the demand on corporate communications and PR teams in Asia to play a strategic role in navigating various challenges has grown and clients are bringing more specialised requests for measurement and evaluation. Sabrina’s skills and experience are instrumental to our vision of becoming the leading provider of communications insights and research solutions in Asia,” said Andrew Nicholls.
Sabrina joined CARMA Asia in 2019, and most recently led the client services function across Asia-Pacific.
“Having worked closely with leaders in PR and communications, I have a deeper insight into the challenges they face when it comes to communication measurement. I look further to connect with brands and emphasise the importance of research in building sound communication strategies,” added Sabrina Azmi.
With over 700 employees across five continents and 21 countries, combined with technology, expertise and client service, CARMA uses media monitoring and analysis to deliver strategic insights that facilitate better decision-making.
In Asia, CARMA services clients from 6 regional hubs in Singapore, Malaysia, Hong Kong, Indonesia, Thailand and The Philippines.
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