Mumbai: CARS24, India’s leading e-commerce platform for pre-owned vehicles, today announced the unveiling of a new digital-first campaign- A Whole New World of Cars, aimed at encouraging consumers to buy pre-loved cars online. The campaign highlights the simplicity and convenience of e-shopping for cars facilitated through several features offered by CARS24.
Leading with ‘clicks over bricks’ culture, CARS24 recently announced how the e-commerce platform now allows used car buying completely online, same as buying any other product online today. Through this, the brand aims to create an efficient ecosystem for online car shopping by providing a one-stop destination for buyers to purchase their desired car at the click of a button and home delivered straight to their doorstep. The platform provides an extensive catalog of vetted, top-quality cars, and a no-questions-asked 7-day option for return, along with easy financing options.
The campaign includes five short films designed deriving insights from day-to-day affairs. For example, one always takes their friends’ advice while making an important decision; in this case, buying a car. Also, as a family grows, people always upgrade their vehicle- from a two-wheeler to a car and so on.
The films are comical, light-hearted, and offer a breath of fresh air to very relatable situations. Simultaneously, they have been created to encourage viewers to enjoy the WOW experience of buying cars online, especially through CARS24. The excitement of buying a car online seamlessly with cutting-edge technology and innovation is clearly evident in the ad films.
All five films accord with CARS24’s commitment to providing a quick, easy, transparent, hassle-free experience to their consumers at every stage of the buying process.
These films portray the smooth integration of the brand’s services in the lifestyle of customers in a way that relates to them. The films are also available on CARS24’s Twitter, Facebook, and Instagram channels.