Kolkata: Fairness and Beauty Brand Emami Ltd has secured an ex-parte ad-interim order of injunction restraining FMCG Major Hindustan Unilever (HUL) from circulating and displaying its television commercial (TVC) for its brand Men’s Fair & Lovely with immediate effect. It has also served notices to leading Broadcast Network to stop airing those Commercials.
The injunction order was granted by the Serampore Court in Hooghly district of West Bengal and it will be effective till July 6, said a press statement issued by Emami.
Under this injunction order, HUL has also been restrained from publishing the concerned advertisement or its parts through printing and any other means which purports to “demean, disparage or denigrate Emami’s product, Fair and Handsome Fairness Cream for Men, thus, interfering into the direct goodwill and business loss for the company”, the release said.
“HUL had started airing a TVC recently for its men’s fairness cream brand claiming their product to be the original one, thus, causing direct disparagement to Emami’s Fair and Handsome cream, by showing and naming the pack directly in communication,” added the release.
Emamihas shared the legal notice to Seven TV Broadcast Networks who were aired the television commercial before the injunction order came to force. It includs Star India, Sun TV Network, Sony Pictures, Viacom 18, Zee Entertainment, 9X Media and B4U Television Network .