Mumbai: Times Network, part of India’s largest media conglomerate, The Times Group, today announced the appointment of Mihir Bhatt as Chief Editor – IPs. In his role, Mihir will spearhead efforts to create unique and content-rich offerings on all IPs of the network, in addition to his editorial and anchoring responsibilities at ET NOW. Based in Noida, he will report to Sandeep Gurumurthi, Managing Editor, ET NOW, Times Network.
Commenting on the appointment, Sandeep Gurumurthi, Managing Editor, ET NOW said, “We are delighted to have Mihir join us. The knowledge, expertise and experience that Mihir brings on board will further strengthen our IP offerings as a network. Having led an editorial team in a national channel, his understanding of content that influences, impacts, engages and inspires is very strong. Mihir is also a seasoned business news anchor and will enrich the star-studded anchor line up of ET NOW.”
Speaking on his new role, Mihir Bhatt said, “I am excited to be a part of the Times Network team. Having spent several years creating landmark content-led IP’s and innovating editorial outcomes, I look forward to harnessing my best efforts and strengths to create impactful and content rich campaigns.”
Mihir joins Times Network after a successful stint at Zee Business where he led the editorial team. He was instrumental in successfully creating marquee content properties for Zee Business such as Sensex Ka Sultan, Hunt for India’s Smart Investor, Market Excellence Awards and Zee Business Bull Run to name a few. As part of his editorial responsibilities, he designed and executed large-scale editorial activities for Zee Business such as GST Campaign, Gen Next Budget, Ministerial Conclave and Tycoons@Dalal Street.