The latest study conducted by Chrome Data Analytics & Media, India’s largest primary research company on Discovery Jeet, the latest entrant from Discovery Communications India with meaningful content spanning biopics, historicals, crime and comedy was launched on February 12, the channel made its debut in the Hindi GEC Genre with a Chrome OTS of 66.6% translating to 54.5 million households across a universe of 81.9 million households in Urban India.
Within the Hindi speaking markets, this translates to an OTS of 78.1% equivalent to 45.4 million households across an HSM universe of 58.2 million households. Within the 6 metros, this translates to an OTS of 72.6% equivalent to 22.4 million households – As per the Chrome DM data at 1pm, 12-02.2018
| DISCOVERY JEET | |||
| MARKET | CHROME OTS | AVAILABILITY IN HHS | TOTAL HOUSEHOLDS |
| 6 METROS | 72.6% | 16,297,170 | 22,447,893 |
| HSM | 78.1% | 45,466,289 | 58,209,473 |
| ALL INDIA | 66.6% | 54,550,615 | 81,901,332 |
Source: Chrome Track 2.0 Week 06, 2018
For a perspective, a comparative analysis on the availability of Discovery Jeetvis-à-vis Star Plus and Star Bharat has been done, the following are its numbers:
Source: Chrome Track 2.0 week 06, 2018
OTS is the actual census based, percentage connectivity of a channel covering 168 million homes, reported by Chrome Data Analytics and Media, spread across Analog cable, Digital Cable and DTH. The same is updated and reported to 400+ channels on a daily basis in Chrome Track 2.0.
With better placement in with MSOs and DTH, Discovery JEET enjoys reach of 140 million across India:
In addition to the above, Discovery Communication India has tied-up with leading MSOs and DTH players to ensure that Discovery JEET is available in base pack with a top 10 EPG position. With this the channel enjoys an unprecedented reach of 140 million across India.
Speaking on the occasion, Vijay Rajput, SVP & Head – Affiliate Sales, Discovery Communications India, said, “We are delighted with the overwhelming support that we have received from the cable fraternity. We thank all the affiliate partners in helping us rewrite history. It is a matter of pride that Discovery JEET has launched with a reach of 140 million plus – a feat never achieved before in the annals of TV history in India.”
