Exclusive CMOs shift focus from brand metrics to measurable business Outcomes Amid Growing Market Complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Behaviour-led insights help brands understand the critical disconnect between consumer claims and everyday actions: Swagat Sarangi, PulseAI Research July 6, 2026
Exclusive Colors Tamil Launch: Dhoti clads of Viacom18 set the stage for a strong connect with Tamils February 9, 2018 0 Read moreDetails
Exclusive Viacom18 enters India’s biggest regional entertainment market, to launch Colors Tamil on 19th Feb February 9, 2018 0 Read moreDetails
Exclusive New Show ‘Manasa’ on Colors Bangla opens with Rat% 2.8 on the opening day; improves viewership by 2.5 times February 9, 2018 0 Read moreDetails
Exclusive VIVO IPL 2018 player auction on Star Sports garners 46.5 million viewers; Approx 6x more than last year February 9, 2018 0 Read moreDetails
Exclusive HUL top advertiser in week 5 while Lalitha Jewellery is brand with most no. of insertions February 9, 2018 0 Read moreDetails
Cable & DTH TDSAT Rules in favor of DEN Networks, Directs ZEE Entertainment to Provide Channels on RIO Basis February 8, 2018 0 Read moreDetails
Exclusive Republic TV smashes Viewership records on Budget Day 2018 in English News Genre; scores 45% share with 10:11 mts ATS February 8, 2018 0 Read moreDetails
Exclusive “ABBY AWARDS 2018” announces the formation of a Master Jury for the Creative ABBY’s February 8, 2018 0 Read moreDetails
Exclusive Netflix unveils data on the Binge watching habits and preferences of Indian Subscribers February 8, 2018 0 Read moreDetails
Exclusive Vh1 brings back its homegrown show Vh1 Inside Access with MissMalini Season 2 powered by Google Pixel 2 this February February 8, 2018 0 Read moreDetails
