Exclusive CMOs shift focus from brand metrics to measurable business Outcomes Amid Growing Market Complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Behaviour-led insights help brands understand the critical disconnect between consumer claims and everyday actions: Swagat Sarangi, PulseAI Research July 6, 2026
Exclusive Top-level rejig in Sony Pictures Entertainment sees exit of Presidents Andy Kaplan, Sheraton Kalouria and Man Jit Singh February 7, 2018 0 Read moreDetails
Exclusive Pact signs MoU with Producers Guild of India at India–UK Createch Summit February 7, 2018 0 Read moreDetails
Exclusive M. M. Murugappan takes charge as Executive Chairman, Murugappa Group February 7, 2018 0 Read moreDetails
Exclusive Asianet News Network emerges as the Top Regional Digital Media Network: Comscore Dec 2017 February 6, 2018 0 Read moreDetails
Exclusive Star Suvarna ups the ante in in Kannada GEC space; announces auditions for new season of ‘Pyate Hudgir Halli Lifeu’ February 6, 2018 0 Read moreDetails
Exclusive IPG Mediabrands APAC ropes in GroupM CFO Raja Kanniappan February 6, 2018 0 Read moreDetails
Exclusive Will Discovery JEET replicate the digital engagement figures into TV viewership…? February 5, 2018 0 Read moreDetails
Exclusive Unilever saves US$700m through Ad slash in 2017; diverts US$300m towards Marketing February 5, 2018 0 Read moreDetails
Exclusive Press Council Chairman holds back panel nominations from Editors Body; Orders probe February 3, 2018 0 Read moreDetails
Exclusive BARC Wk 4 in TN: Star Vijay regains its No. 2 position in Tamil GEC market February 3, 2018 0 Read moreDetails
