Chennai: Cauvery News, 24×7 Tamil satellite news channel promoted by Cauvery Power trading Chennai Private Ltd, has appointed former CEO of Puthiyathalaimurai TV as its President. He will be responsible for the day to day operations of the channel along with the mandate of driving the channels’ growth in all aspects.
RBU Shyam Kumar will be assuming charge into his new role from 6th June and he is expected to infuse fresh blood into the Channel as part of his strategy to revamp the channel and improve the standard of news dissemination with the best use of world-class infrastructure available with the channel.
He left New Generation Media Corporation as its CEO in December 2017 ending his 9 years stint with the group.
Shyam will be responsible for the entire Operations and P&L of the organization with absolute freedom to run the show as per his discretion and accelerate the channel towards growth path.
Speaking on his association with Cauvery News – RBU Shyam Kumar said, “The promoters of Cauvery News are pure professionals with perfect understanding towards the need of this business. I am extremely happy to partner with such kind of like-minded people and work towards the progress of the channel.”
“Cauvery News has a great potential to grow. My association with them comes with a great purpose and I am confident that I can accomplish the task assigned” added Shyam.
As part of the development, Cauvery News has outsourced its ad sales responsibilities to the leading marketing outfit ‘Cornerstone’.
Bobby. VK – VP Marketing of Cornerstone said, “Tamilnadu has always been a News consuming market, more so of late. There is definitely a huge scope for advertiser and brand owners to bet on a neutral TV Channel like Cauvery News”
Prem Kumar, Executive Director of Cauvery News said, “Shyam has a very wide and vast experience in this field. We are very happy to welcome him on-board and drive the channel towards next level. We are in the process of strengthening our distribution in all leading Cable and DTH Network and we aspire to emerge as a market leader in Tamil News and Infotainment Space and we believe that Shyam will be the right person to guide us towards the same.”
The Channel is in the process of strengthening its distribution network to ensure maximum reach across all leading Cable and DTH Networks.