Buds & Berries, the digital-first personal care brand by CavinKare, celebrates its first anniversary. The company also plans to launch 40+ products across key categories like hair oil, conditioners, moisturisers, facewash, facemask, and serum over the next few months.
Inspired by the Garden Fresh concept, this clean beauty personal care brand has a bouquet of 28 SKUs spanning across multiple categories in the face, body, and hair care. True to its brand proposition, Buds & Berries brings together numerous unique handpicked ingredients from the garden like Bulgarian rose, Tangerine orange, Kiwi & Pistachio to name a few in each of its products to offer a luxurious sensorial experience.
The brand aims to position self-care rituals as indulgent & comforting practices against the conventional functional and need-based understanding of grooming rituals with its aromatic relaxing fragrances and unique product textures. All products from the brand are dermatologically tested and boast of using only IFRA-certified fragrances.
Amudhavalli Ranganathan, Director, E-commerce & Special Initiatives, CavinKare stated, “It has been a remarkable year for Buds & Berries as the brand has carved out an exceptional position for itself in the market in a short span of time.”
Buds & Berries have received category best ratings & had proven itself as one of the fastest growing brands on Amazon with many of the SKUs storming into the top 100 bestsellers in respective categories. With the launch of the D2C website, we have been successful in establishing a deeper understanding of our consumers and engaging with them in a more meaningful way. Within just 4 months of the D2C website launch, it is now clocking more than 20% of the monthly turnover, displaying the brand strength and recall in the consumers’ minds. To celebrate the anniversary, we are hosting an online sale on the website for our consumers.
Buds & Berries being our first digital native brand plays an important role in our larger CavinKare 2.0 strategy wherein we are targeting to drive 25% of our total revenue from the ecommerce vertical by the next 5 years. The brand is currently listed on Amazon, Nykaa, Flipkart and Myntraa; we are looking next to expand to key grocery platforms to increase penetration for the brand and support it in its natural growth”