FMCG Major, CavinKare, under its flagship hair care brand Meera, launched a premium quality no-sulphate haircare range – Enrich.
As part of the launch, the brand has rolled out shampoos and conditioners under two variants – Meera Enrich Coconut Milk and Meera Enrich Saffron. In addition to this, the brand has also launched 1 Step Express Hair Spa (2 in1 Shampoo + Hair mask) under the Meera Enrich Saffron range. The products will be available in modern trade outlets across its key markets.
An official statement issued by Cavinkare, read, “Meera is defined by the true essence of experiencing Indian traditional practices in the most convenient formats for consumers to feel thoroughly satisfied. Right from its inception with the shikakai powder, which is synonymous to Meera, the brand has evolved over time by launching several products and retaining its core concept of tradition in its composition. Given the rising trend of clean beauty products, ‘Enrich’ aims to bring together the best of both worlds. The newly launched range harmoniously blends tried and tested traditional potent ingredients like Coconut Milk and Saffron that nourishes hair from root to tip.”
Commenting on the occasion, Rajat Nanda – Business Head Personal Care, CavinKare Pvt. Ltd. said, “The Meera Enrich launch is an extension of our efforts in bringing a No-Sulphate haircare range to bring forth premium quality products in the clean beauty category that are affordable & true to our core of reviving traditional goodness. This range is curated with a break-through gentle formula that delivers on product efficacy and offers a better experience. We are confident that ‘Meera Enrich’ will be an instant hit amongst consumers seeking pure products which are soft and gentle for the hair”.
Cavinkare further stated that Meera Enrich No-Sulphate range is inspired from traditions of Indian states which further enhances the brand’s core – goodness of tradition. There are two variants namely Coconut Milk sourced from the groves of Kerala to strengthen and nourish hair and the Saffron variant with the goodness of Kashmir’s Saffron which helps in reducing frizz and makes hair strong.