Mumbai : Sports gear brand Adidas has roped in Cheil India as its Social Media Agency on record. The agency also holds the retail mandate of the brand.The account was awarded to Cheil after a multi-agency pitch.
Commenting on the win, Shiv Sethuraman, Group President, South-West Asia, Cheil India said, “We are delighted to deepen our association with adidas, one of the world’s most iconic brands. In addition to the Retail mandate, Cheil will now also be the Social Media Partner to adidas in the Cricket, Football & Training verticals. Driving clutter breaking and engaging programmes is a key deliverable and we look forward to the challenge.”
Cheil India has been growing its business aggressively over recent months. Some of the accounts it has won includes Apollo Munich, Timex, adidas and Inshorts, and projects include Britannia, Landmark Group, Sbarro, Supertech, Spencer’s and Sonalika Tractors.