New Delhi: Navneet Suyal, former Associate Vice President of Cheil Worldwide India, has launched his full-service communication agency ‘Mascotoptimus Brand Solutions’. The agency headquartered in New Delhi has already started operation in Delhi NCR, Mumbai and Bangalore.
Suyal quit Cheil last year where he was heading Brand Communication division and was instrumental in developing non-Samsung business with United Breweries, Adidas, Timex, Britannia and Coke.
Prior to Cheil, Suyal has spent 9 years in Omnicom agencies where he was Vice President and Country Head of TRO India. In a career spanning over two decades, he has worked with brands across categories including automobile, FMCG, pharmaceutical, technology, electronics and entertainment among others. He has worked on global brands including Google, GSK, P&G, ITC, Pepsi, Disney, Sony Music, Philips, Exxon Mobil, Maruti Suzuki, HP and Intel.
Commenting on the initiative, Suyal said, “Times have changed. Advertising is no longer passive. Consumers now opt into your marketing and want to see themselves reflected in your brand. Agencies can no longer talk at consumers. They must speak with them. As a result, client needs are changing. One minute it might be a TV execution, the next minute it will be a retail experience or a digital transformation piece that impacts on customer service and the way their products go to market. Clients need their bucket filled – whether that’s social, advertising, retail, activation or anything else. At Mascotoptimus Brand Solutions, we fill those buckets and provide a consistent consumer experience across the various medium of communication.”
With a strong team of inspired integrated marketers from the field of brand communication, digital, social, activation, retail and content development, Mascotoptimus Brand Solutions will offer services to clients that includes advertising, brand building, digital communication, retail communication and experiential marketing.