Chingari has announced a partnership with Bolt Global, enabling users to watch their favorite content creators on the silver screen through the Bolt+ smart TV app.
By partnering with Bolt, Chingari allows its users to watch their favorite creators on TV through the Bolt+ smart TV app. This collaboration expands the reach of Chingari’s creators and provides a dedicated social TV experience for a new audience.
Bolt+ comes pre-installed on millions of TVs and offers a self-custody digital asset wallet called BoltX, along with its own blockchain called BoltChain. With BoltOS, content creators have the necessary tools to launch and operate their own interactive TV channels and earn from them.
Additionally, Bolt sees this partnership as an opportunity to tap into India’s untapped creative talent. While already popular in other regions like Australia, Africa, South Asia, and Europe, Bolt recognises the potential in India and aims to help creators transition to TV without losing the interactive elements of their existing communities.
“A partnership between Chingari and Bolt was an easy choice,” said, Sumit Ghosh, CEO and co-founder at Chingari. “We share a lot of the core values, not least of them being a fair and sustainable economy for content creators. So we’re kickstarting our partnership by launching a Chingari TV channel on Bolt+. This new social TV experience allows us to bring some of India’s most popular and prolific content creators to television for the first time.”
“India is a country that’s been able to see the benefits of web3 for a long time,” said, Bolt Global CEO Jamal Hassim. “Millions of content creators have been waiting for that revolution to happen. That’s clear from the meteoric rise of Chingari and the rapid adoption of its web3 technology by those millions of talented content stars. Those same creators now have the potential to also broadcast their content on TV. That’s the ultimate goal of online creators who are working to turn their content into a real career – one that’s even shared by the likes of Mr Beast and Lilly Singh. This partnership between Bolt and Chingari not only makes it possible for every one of them to do this, but makes it easy.”
(This information is published from a press release.)
