Mumbai: CIFDAQ, an AI-powered blockchain ecosystem, has appointed Anuj Barasia as its new Global Chief Marketing Officer (CMO). In this role, Anuj will spearhead CIFDAQ’s global marketing strategy, strengthening the brand’s position as a leader in the digital asset and financial ecosystem.
Anuj carries over 18 years of experience in marketing and brand strategy, with a strong track record of driving customer acquisition and business growth. Over the last decade, he has held leadership roles at major gaming brands such as Twelvethman and Spartan Poker. Under his leadership, the company achieved exponential growth, scaling market reach, strengthening brand positioning, and optimizing acquisition and retention funnels. By implementing data-driven GTM strategies and enhancing conversion optimization, he drove sustained business impact and long-term customer value. His vast experience will be instrumental in helping CIFDAQ Global and CIFDAQ India acquire millions of clients within the first year of operations.
In addition to his expertise in fintech and blockchain, Anuj has also worked as a gaming consultant, bringing a deep understanding of gamification, user engagement strategies, and digital experiences. His expertise in this domain will further strengthen CIFDAQ’s ability to craft compelling and interactive marketing campaigns that engage diverse audiences.
Himanshu Maradiya, Chairman and Founder of CIFDAQ, stated, “As we continue to expand CIFDAQ’s presence in the global financial landscape, Anuj’s leadership will be instrumental in driving our brand strategy and user engagement. His deep understanding of fintech trends and digital transformation will enable us to create a more connected, secure, and innovative ecosystem for our users.”
On joining the CIFDAQ team, Barasia commented, “I am thrilled to join CIFDAQ at such a transformative time. As blockchain and AI continue to revolutionize financial systems, I look forward to leading CIFDAQ’s marketing efforts, expanding our global presence, and driving strategic partnerships that accelerate growth and innovation.”
With Anuj’s expertise and leadership, CIFDAQ is well-positioned to reach new heights, further expanding its presence in the blockchain ecosystem and setting new benchmarks in fintech innovation. His appointment underscores CIFDAQ’s commitment to fostering a secure, inclusive, and forward-thinking financial landscape.
