Mumbai: Cipla’s consumer health and wellness arm ‘Cipla Health’ has launched its first-ever TVC for multipurpose topical antiseptic – Cipladine. The new TVC showcases Cipladine’s broad spectrum of action on cuts, wounds, burns, and skin infections positioning it as ‘Skin Ka 1st Aid’.
Featuring a quintessential Indian family, the ad conceptualized by Taproot Dentsu, lightheartedly but effectively explains how minor skin emergencies arrive unannounced, and that it’s always wise to be prepared for the worst. By arming your family with ‘Skin Ka 1st Aid’, Cipladine, Indian families can safely tackle all their skin problems. The narrative traverses through a symphony of screams and cries; culminating in crescendo chaos that can be placated through Cipladine. The ad will be broadcast across all popular Indian TV channels and digital platforms.
Commenting on the above, Shivam Puri, CEO- Cipla Health Ltd. said, “As a brand that has gained acceptance over the last 20 years, Cipladine’s first-ever TVC portrays its usefulness in busy Indian households. With its gentle albeit effective results, Cipladine has become a trustworthy companion in homes, clinics, dispensaries, and hospitals for combating skin infections. A topical application, Cipladine’s scientifically backed formula makes it an ideal choice to treat skin issues in both adults and children.
Moreover, it has emerged as a trusted solution to a broad range of skin infections arising from day-to-day injuries or infections and can rightly be called ‘Skin Ka 1st Aid.’ The ad showcases the versatility of the product and is an enjoyable-watch.
At a company level, we are committed to providing optimal solutions to our consumers and make a difference to their everyday lives.”
Speaking about the campaign, Pallavi Chakravarti, ECD, Taproot Dentsu stated, “Skin infections arising from multiple types of everyday injuries have one solution – Cipladine. We wanted to land this simple message with a commercial that people will want to watch multiple times. Hopefully, they’ll find something new about the spot each time they see it. And the message will hit home every single time.”
The recently housed skin ‘cure-all’ under the Cipla Health portfolio, effectively tackles infections due to cuts, wounds, and burns. Its key ingredient, Povidone Iodine a trusted active for over 6 decades, actively fights bacteria, viruses, fungi, yeast, and spores and it starts action within 30 seconds of application. It’s persistent microbicidal properties continue working for up to 12hours, aiding the healing process by keeping the affected area infection-free. (Lachapelle JM, Castel O, et al. ClinPract 2013).