Mumbai: In a groundbreaking win, Naselin, the leading nasal decongestant brand by Cipla Health has secured a bronze award at Effie India 2021 for its light-hearted yet impactful TVC “Prajapati: The Sleeping Night-Watchman”.
This TVC was a key essence of Naselin’s Shubh Ratri campaign is aimed at aiding consumers relieve blocked nose, relax and fall asleep with Naselin. The TVC emphasized the importance of the right product to combat nasal congestion induced sleep-deprivation. It further features the tale of a watchman struggling to get a good sleep due to a blocked nose. However, coming to his rescue was Naselin’s decongestant nasal spray that not just brings him instant relief but also sleep-led well-being. The nomination was recognized under the Healthcare category and has won against 5 finalists. The Effie India 2021 was hosted by The Advertising Club and recognized a plethora of brands across categories for their unique, path-breaking campaigns. The awards also witnessed participation from eminent names in the industry like Cadbury, Knorr, McDonald’s, Maggi, Daawat, Domino’s, Aashirvaad among others.
Speaking on the win, Shivam Puri, CEO – Cipla Health said, “We are thrilled to have received this recognition by Effie India. Our communication has served as a tool in creating public awareness. Our campaign was to educate people about the irritations caused due to congested noses and the benefits of a nasal spray. The brand new PVPI nasal spray by Naselin also is a first of its kind and holds high efficacy against the novel Coronavirus. Cipla Health endevours at providing the best solutions to people and reaching out to the masses through our unique concepts. I would also like to thank The Womb Communication for understanding our vision and executing such an effective campaign. We constantly strive to introduce products which will prove efficacious in common health care issues.”
Equally thrilled on the win, Kawal Shoor, Co-Founder of The Womb added, “We love to start from a blank state and Naselin was a blank slate when Shivam entrusted the brand to us. The pleasure of working with the team in developing the positioning and envisioning the communication turned out successful and awarded by the Effies. More importantly, the creative positioning that will out long many of the campaign awards is to create a very strong and solid business and eventually a strong brand. It has been a source of great joy for us. The Effies is just the vindication of our thinking and our partnership with Cipla.”