Mumbai: Cleartrip, a Flipkart company, has unveiled its latest brand campaign, “Cleartrip pe Bachao, Trip pe Udao!”, aimed at redefining how travellers perceive value in the travel booking journey.
The campaign marks a strategic shift from the industry’s long-standing focus on discounts and deals to a more experience-led narrative. While price-driven messaging has traditionally dominated the category, often resulting in transactional consumer relationships, Cleartrip is positioning savings as an enabler of richer, more memorable travel experiences.
Built on the insight that travellers tend to remember experiences rather than the money saved, the campaign encourages users to reinvest their savings into moments that enhance their trips—from better stays to spontaneous indulgences.
Speaking on the campaign, Pallavi Saxena, Chief Marketing and Growth Officer at Cleartrip, said, “In India, we’re experts at planning, but we often hold back on the little joys that make a trip special. With ‘Cleartrip pe Bachao, Trip pe Udao,’ we want to change that. We’re moving the focus from just saving money to what those savings actually buy you. Our message is simple: by saving on your bookings, you can afford to splurge on the experiences that make a trip truly memorable.”
Adding to this, Govind Bansal, Head of Marketing, Cleartrip, said, “While savings on a trip are functional, the memories they enable are emotional. Our campaign celebrates that emotional payoff. It reframes savings not as the end goal, but as the means to a more fulfilling experience, and that is the story travellers will share with their close ones for years to come. It’s a nudge to say ‘yes’ to those small, impulsive joys that transform a good trip into a great one.”
Conceptualised by FCB Kinnect, the campaign uses relatable, everyday travel scenarios to highlight moments where consumers hesitate to spend, and reimagines them as opportunities for joy made possible through savings.
Neville Shah, Chief Creative Officer, FCB Kinnect, added, “There’s a special kind of joy in saying ‘why not’ on a holiday, whether it’s the better room, the longer stay or that one extra experience. This campaign celebrates those choices, made possible when you save more with Cleartrip.’”
