Kochi: Club FM 94.3 became the only radio station which bagged a gold award at New York Festivals International Radio Program Awards, the World’s Best Radio Programs℠, at New York City’s Manhattan Penthouse.
Club FM, 94.3 won gold for its campaign “Kuzhi Map (Pot holes map) under Public Service announcement promotion and 2 finalist certificates for Vinodinde Prathikaram (Vinod’s revenge) under Craft and Dim Light under Public Service Announcement Promotion categories.
The gold-winning entry campaign was an innovative initiative which brought a new utility update on-air for the first time in the history of radio, every hour potholes locations were updated in this utility, Our RJs were sent out to scout and report potholes on their own. The campaign also featured bytes from multiple motorists who talked about the dangers and difficulties posed by potholes. During the campaign, every single pothole was located by the civilian’s in the city and updated on air. Public loved it and public servants were shocked by this movement.
We also created an APP using which our listeners and people can map all the” kuzhi aka potholes. By locating and updating them. The app was made with the help of Google maps and was forwarded to our listeners and they started locating and updating all the potholes in the kuzhimap. This campaign showed the efficacy of radio as a medium in propagating quantifiable positive changes in the society.
NYF’s Grand Jury awarded global networks and content creators from 31 countries. Trophy-winning Digital content, podcasts and audio books, live events, dramas and documentaries, breaking news coverage, multi-genre music specials, sound art, and promos from around the globe were celebrated. Entries were judged by the 2018 Grand Jury on production values, organization, and presentation of information, creativity and use of the medium. All entries achieving Finalist status proceed to the medal round.
M V Shreyams Kumar, Joint Managing Director, Mathrubhumi Group said “For Club FM to be honoured with a gold award amidst wide international competition is truly an honour. The win is a testament not only to the collective output of our radio stations but also to the broad appeal and quality of our programming. This is extremely important to us as a private service broadcaster.