Mumbai: CNBC-TV18 and CNBC Awaaz, India’s leading Business news channels, over the years have consistently earned the reputation of being the go-to destination for news consumer to get most accurate and comprehensive coverage of Union Budget. Having dominated the business news genre and being the Voice of the Nation for the past 19 years, the CNBC-TV18 and CNBC Awaaz once again reigned supreme garnering maximum viewership of 59.6% and 68.1% (market share) respectively on the Budget Day*. The day where the eyes and ears of the Indian citizen is hooked onto their screens, CNBC-TV18 and CNBC- Awaaz left no stone unturned in delivering top-quality content via its extensive, exclusive and unmatched coverage.
Speaking on the ratings, Basant Dhawan CEO – English & Business News Cluster, Network18, said “Having earned the reputation as a market leader in the business and finance news space, nothing is more important to us than offering the viewer unmatched coverage. We strive to deliver this not just on Budget Day, but throughout the year. It is the dedication and sheer efforts of the entire team at CNBC-TV18 Network that has led to us being the market leader for almost two decades now. What we have achieved this Budget, with regards to viewership figures is remarkable and one to be proud of. This is going to inspire us to continue to deliver a great product for our viewers all days.”
In what was a landmark Union Budget presented by the country’s very first female finance minister, Nirmala Sitharaman on July 5, the policies and reforms implemented aimed to resolve pressing issues and take the country towards further development. With the day being of severe importance to the country’s economic future, CNBC-TV18 Network provided content and information via an integrated newsroom comprising CNBC-TV18, CNBC Awaaz, CNBC Bajar and www.cnbctv18.com with utmost authenticity and perspective from market experts ensuring that the investor is kept abreast of the day’s events. The Finance Minister’s interview on CNBC-TV18 saw a remarkable share of 98.5%**
Further exemplifying its valiant effort to raise awareness about the Budget in the buildup to the big day, the channel executed a one-of-a-kind on ground initiative that saw the channels join hands with the Dabbawalas of Mumbai. The comprehensive and well-integrated activity on July 4 witnessed Dabbawalas across the city show their support by displaying CNBC-TV18 & CNBC- Awaaz’s message, “Count your calories and your profits.” on the tiffins that they delivered.
*(Source: CNBC-TV18: BARC TG: 22+ AB Males Market: India Period: 5 July, 2019 (24 Hrs) & CNBC- Awaaz: BARC TG: 22+ AB Males Market: HSM Period: 5 July, 2019 (24 Hrs).
**Source: BARC TG: 22+ AB Males Market: India Period: 5th Jul, 2019 (18:14-18:35)