Mumbai: As India hosts the ICC Women’s World Cup 2025 across Navi Mumbai, Guwahati, Indore, and Vizag, Coca-Cola India marks eight years of partnership with the International Cricket Council (ICC) as the official refreshment and hydration partner. The brand will bring chilled beverages to millions of cricket fans nationwide, celebrating the spirit of the game across stadiums and community spaces.
The milestone underscores Coca-Cola India’s long-term commitment to supporting sports and empowering women while strengthening the ecosystem around women’s cricket in India. Beyond the tournament, the company continues to champion local communities through initiatives that drive employment, enable income growth, and promote sustainability in host cities.
Through its Locally Yours campaign, Coca-Cola India is spotlighting the unsung heroes — bottling partners, kirana store owners, and last-mile distributors — who play a vital role in keeping India refreshed and connected.
Sundeep Bajoria, Vice President – India Operations, Coca-Cola India & Southwest Asia said, “The ICC Women’s World Cup is more than a sporting event, it is a platform that inspires millions, especially young women, to dream bigger. At Coca-Cola India, we are proud to stand behind women cricketers who are shaping the future of the game, while also empowering communities. Our commitment goes beyond hydration; it is about creating opportunities and ensuring that the impact of this tournament reaches far beyond the stadiums.”
Karan Achpal, Vice President – Franchise Operations, Developing Markets, Coca-Cola India & Southwest Asia said, “Our partnership with ICC is about celebrating the game and the communities that bring it to life. Through ‘Locally Yours,’ we shine a light on the everyday heroes — retailers and kirana store owners — who keep fans refreshed and connected. As the Women’s World Cup comes to India, they help carry the excitement from stadiums to streets, making sure the joy of cricket reaches every corner.”
Vinay Nair, Chief Commercial Officer, Hindustan Coca-Cola Beverages Pvt. Ltd., said, “Behind every cheer in the stands is a network of people making it possible. As a bottling partner, our focus is to make sure fans across host cities have access to our beverages throughout the tournament. By building stronger last-mile supply chains and supporting local businesses, we are proud to keep communities refreshed during the Women’s World Cup.”
Anant Agrawal, Vice Chairman, Moon Beverages Ltd., added, “For us, the tournament is about delivering consistency at scale while staying rooted in the communities we serve. On the ground, we are working closely with retailers and distributors to make sure every fan can enjoy ice-cold beverages during the match. It is this combination of local strength and strong execution that allows us to support the excitement of cricket across host cities.”
Coca-Cola’s partnership with ICC reflects its deep legacy in sports — uniting fans, fueling passion, and refreshing moments both on and off the field. More than a sponsorship, it’s a celebration of sport, community, and the brand’s enduring belief in making every game a truly refreshing experience.
