Bengaluru: CoinSwitch Kuber, a cryptocurrency investment platform has launched a digital campaign, #HarNukkadPeKuber, to raise awareness around cryptocurrency investments in India. The campaign aims to educate people about cryptocurrencies and how they can safely invest in this new asset class. The campaign is live on CoinSwitch Kuber’s LinkedIn, Facebook and Twitter handle. It has been conceptualized by ‘Nukkad by STAGE’ (Wittyfeed), a leading video-first content company with over 275k subscribers on YouTube.
Shot in Hindi, the campaign employs the storytelling approach to discuss what cryptocurrencies are, how are they different from fiat money and debunk common fallacies surrounding cryptocurrency investments in India. The video film acts as a beginner’s guide to cryptocurrency investments and takes users through the fundamentals of this new asset class one at a time. In an engaging way, the video answers all the doubts that investors or potential investors may have around cryptocurrency investments, including their legitimacy, security, and perceived entry barriers. It explains how cryptocurrency investments can be made for as low as Rs. 100, how there are hundreds of cryptocurrencies to invest in apart from Bitcoin and how cryptocurrency investments involve risk like at the stock markets, and therefore one should allocate assets accordingly.
Ashish Singhal, CEO, and Co-founder, CoinSwitch Kuber, said, “The demand for cryptocurrencies has been strong across the globe, predominantly amongst retail investors. In India too, since the launch of Kuber in June this year, we have scaled to 400k users and clocked investment worth Rs. 500 Cr. That said, we have barely scratched the surface yet. With the acute shortage of verified information about cryptocurrencies, especially in vernacular languages, and a barrage of misinformation doing the rounds, we thought it would be a good start to come up with a video campaign that will provide investors with the right information about cryptocurrencies, clarify their most common doubts and explain how they can safely invest in this new asset class.”
Link to the campaign: