Colors Cineplex is all set to present the world television premiere of ‘Drishyam 2’ on Saturday, 25th March 8 PM.
Produced by Panorama Studios, Viacom18 Studios, and T-Series Films, this highly anticipated sequel to the 2015 hit ‘Drishyam’ boasts an A-list cast, including the likes of Ajay Devgn, Akshaye Khanna, Tabu, Shriya Saran and others. Directed by Abhishek Pathak, the film traces the turmoil that erupts in the Salgaonkar family after a homicide case opens and wreaks havoc in the lives of its family members living in Goa. The sequel of the movie captures how far one can go to protect their family when an investigation for a murder case is resuscitated.
Rohan Lavsi, Business Head – Hindi Movies Cluster, Viacom18, said, “Drishyam 2 revolves around a devoted family man who is willing to go to great lengths to safeguard his loved ones. We are thrilled to bring this blockbuster to the audience, having nurtured our library of acclaimed films. It is a unique family-based crime thriller that will entice the viewers with its gripping plot. With its proven success as a franchise, it’s no surprise that the film has become a blockbuster hit, and we are excited to offer it to a wider audience to enjoy in the comfort of their homes.”
To promote the World Television Premiere of the movie, the channel has planned elaborate marketing and digital activities at multiple touchpoints. Kick-starting the campaign with on-ground activation, the dug-up roads in Mumbai will turn into suspect zones with the message ‘Vijay Salgaoekar may have hidden the dead body here’, taking the mystery level one notch higher. To add a touch of realism, influencers, and comedians have been brought onboard to showcase real-life situations from the life of Vijay Salgaoekar.
The channel has designed a special Drishyam 360-degree interrogation that will engage consumers in solving the case on different digital platforms, keeping in mind the plot of the movie. Additionally, the campaign includes high visibility OOH in Mumbai and Delhi connecting with consumers at strategic locations, metro stations and train activation, and extensive television and print plan.