Bangalore : While most only symbolically observed ‘International Women’s Day’, Colors Kannada decided to celebrate it and went a few steps further by reifying sentiments into actions. Dedicating this day to women, Colors Kannada associated with the country’s leading shopping mall chain – Big Bazaar to sincerely make it a special day for women.
Inspired by its path-breaking woman-centric show ‘Nam Mane Yuvarani’, Colors Kannada eased one of the most laborious tasks in a women’s list by installing a first of its kind ‘Yuvarani’ express counter at 18 Big Bazaar outlets across the state of Karnataka. Women shoppers at these outlets were able to checkout their shopping baskets in a fraction of the time usually spent in the long queues, making for a more pleasant experience on the special day.
Commenting on this unique activity,Parameshwar Gundkal, Business Head – Kannada Entertainment Cluster, Viacom18, said, “Being one of the most eminent and interactive brands we’re constantly engaging with our audience through innovative mediums, that transcend beyond only programming. Helping consumers save valuable time is an often-overlooked nuance, and the smallest of gestures & convenience make for a lasting impact on the minds of audience. Through the ‘Yuvarani’ express counter we managed to enhance the experience of women shoppers by shortening their time wasted waiting in queues and instead spend more time to celebrate this special day in a unique manner.”