Chennai: Viacom18’s Tamil Entertainment Channel, Colors Tamil, has witnessed 33% viewership growth ever since, BARC India had stopped reporting analogue ratings from week 43 in Tamil Nadu & Pondicherry Market.
Closer look into BARC data released after BARC going fully digital shows that Colors Tamil has reported steady growth during this period, ascending from 70+ GVMs in Week 43 to 100+ GVMs in Week 49 with week-on-week growth trend that tallies to a 33%.
Further study in to the Channel’s numbers reveals that the increase in viewership is attributed to the performance of newly added shows like Thirumanam, Oviya and Big Ticket Reality Show Dance Vs Dance during the recent past.
For instance, Fiction Show ‘Thirumanam’ launched in October 8th in 10 PM time band on Colors Tamil has cultivated 100% viewership growth between Week45 to 49 with consistent weekly growth, owing to the growing popularity of the show with movie like-experience to the viewers. The newly launched fiction property “Oviya” on 26th November has just started gaining ground at 6:30 PM.
Colors Tamil has jumped in to reality war in Tamil GEC space with the launch of weekend property Dance VS Dance, a high value Non-fiction production that is gaining traction in Social Media due to the stunning performance of its contestants and overwhelming involvement of Judges.