Mumbai: With an aim to bring about a change and reignite conversations to eradicate child marriage custom from society, Colors is set to launch Balika Vadhu Season 2. The show will capture the journey of a ‘nayi Anandi’ (played by Shreya Patel) as she takes definitive steps to fight and undo the injustice done to her. Produced by Sphere Origins, Balika Vadhu Season 2 will premiere on 9th August and will air Monday to Friday at 8:00 pm only on COLORS.
Speaking about the show, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “In the past few months, we have introduced some of our biggest properties to provide wholesome variety entertainment to our viewers. From launching a brand-new season of Khatron Ke Khiladi set in Cape Town to announcing a visual-based quiz show, The Big Picture with Ranveer Singh as the host. Keeping the momentum high, we are excited to launch the second season of Balika Vadhu, a revolutionary show that is synonymous with the ethos of the channel. Armed with a brand-new story and characters, we will showcase one of the most loved shows with a social message that still holds a strong relevance.”
Set in the rustic locales of the town of Devgarh, Gujarat, Balika Vadhu season 2 traces the story of two friends, Premji (played by Sunny Pancholi) and Khimji (played by Anshul Trivedi). They share a bond so thick that they always wished to extend their friendship and become one family. As fate would have it, Khimji’s wife gives birth to a girl, Anandi, while a little boy Jigar (Played by Vansh Sayani) is born to Premji. The very day, Premji and Khimji promise each other to get Anandi and Jigar married and soon there comes a day when they are wedded to each other in a ‘Baal Vivah’. How will the journey unfold for Anandi and Jigar? How will Anandi fight the injustice done to her?
Talking about the concept of the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 said, “Balika Vadhu is more than just a show, it is an emotion. There has been a generation of viewers who have grown up loving and watching the show and still do. Keeping in mind the changing and evolving times, we are launching the new season of Balika Vadhu that addresses the custom of child marriage albeit from a whole new perspective. It will introduce the audience to a new Anandi and the challenges that she faces as a child bride. Nayi Anandi will fight for her rights and surely turn out to be an inspiration to many girls suffering a similar fate and will touch the hearts and minds of our viewers.”
Producers, Sphere Origins, Sunjoy Wadhwa, said, “We have always believed in the power of stories and the change that they can bring. The entire nation is a witness to how Balika Vadhu changed the perception of millions across the country and the face of Indian television. We still believe in the power of its concept as a section of our society affirms the custom of child marriage even today.”Adding to this, Comall Wadhwa, said, “This time through Balika Vadhu, we will take viewers to the nooks and corners of Gujarat to tell the story of Nayi Anandi. A lot of girls are still fighting this battle of being in a child marriage every day and our story and characters will be an inspiration to them. We are delighted to join hands with COLORS yet again and look forward to creating the magic.”
The show will also feature artists including Anshul Trivedi, Riddhi Shukla, Sunny Pancholi, Shiju Kataria and Seema Mishra in prominent roles.
To Promote the show, COLORS has designed a robust marketing plan across print, television, and digital platforms. On television, a 10-day campaign highlighting the nostalgia aspect of the show will be deployed.
Starting 9th August, Balika Vadhu Season 2 will air Monday to Friday at 8:00 pm only on COLORS.