Mumbai: Colors is set to premiere its new fiction drama, ‘Muskuraane Ki Vajah Tum Ho’ on 1st June 2022 and air every Monday to Friday at 8:30 pm.
The show is about the story of a strong-willed woman- Katha, who takes a bold step of embracing motherhood while dissuading all social norms. But she is ridiculed and criticised by everyone who believes that a woman is incapable of upbringing a child without a man’s support. As she enters the new phase of her life fighting every challenge that comes her way, will Katha find a special someone who will become the reason for her happiness? Produced by Satori Media, the show will feature debutant Tanvi Malhara as the protagonist Katha, whereas actor Kunal Jaisingh will essay the role of Kabir.
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 adds, “Raising a child independently in our society comes with its own set of challenges. Our new show ‘Muskuraane Ki Vajah Tum Ho’ not only highlights them but also etches a beautiful story of Katha who takes the brave step of shattering the prejudices. The show is a blend of various emotions, be it courage, love or joy while showcasing Katha’s gripping journey.”
Katha is an optimistic young girl from Nainital who works at an NGO for women. Her life takes an unexpected turn as she, instead of giving in to society’s stereotypical views, decides to raise her child by herself. Destined to cross paths with Katha, Kabir, a suave businessman from Udaipur gets smitten by her persona and resilience, he falls for Katha and convinces her to get married. As Katha begins a new chapter in her life, will motherhood stand in the way of their love? Will she be accepted into her new family despite her past?
Creative Producer Fatema Rangila says, “We are extremely thrilled about our association with Colors. ‘Muskuraane Ki Vajah Tum Ho’ explores various shades of motherhood and human emotions that will enthral the viewers.” Pia Bajpiee adds, “This show is a saga of love, betrayal, loyalty, honesty and relationships. We have been working on this concept of ‘Muskuraane Ki Vajah Tum Ho’ for a very long time and we are excited to finally bring it to your television screens. My heartfelt gratitude to team Colors for having stood by us and for bringing our new show to life.”
‘Muskuraane Ki Vajah Tum Ho’ boasts a star cast that includes Moon Banerjee, Hiten Paintal, Deepali Pansare, Pratichi Mishra, Neha Narang, and Abhishek Malik amongst others.
The channel has planned a robust marketing and digital campaign for the launch of the show. The entire marketing plan has been crafted to focus on audiovisual mediums tapping television, cinema and digital.
Watch ‘Muskuraane Ki Vajah Tum Ho’ starting 1st June 2022 and thereafter every Monday to Friday at 8:30 pm only on Colors.