Colors is all set to premiere its new supernatural fantasy drama ‘Pishachini’ on 8th August and air every Monday to Friday at 10 pm.
The show unravels the tale of a family and their encounter with an evil demoness, Rani. An enchantress, she pretends to be a damsel in distress, but eventually entraps people and devours their souls with her enchanting beauty and dark energies. As her frightening shadow falls on the Rajputs, it is Pavithra who senses her demonic presence and chooses to help the family break free from Pishachini’s evil powers.
Produced by MAJ Productions and Shakuntalam Telefilms, the show will see Nyrraa M Banerji as Rani, Harsh Rajput as Rakshit and Jiya Shankar as Pavithra in prominent roles.
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 says, “At Colors, we take great pride in bringing to the forefront some of the most exhilarating supernatural concepts. With an aim to satiate the growing need for this widely appreciated genre, we are delighted to present yet another supernatural drama ‘Pishachini’. The story depicts the tale of an innocent family’s encounter with an evil demoness, Rani, who uses her beauty to charm people and preys on them for her benefit. The show boasts of a gripping story, riveting characters, great visual effects, and an ensemble cast that will keep the viewers hooked to their seats.”
Rani, the Pishachini, is a terrifying witch whose threat looms over the quaint town of Bareilly. In her evil quest, she sets her eyes on the Rajput family who she shares a long-lost connection with. She casts her evil eye on every member of the family intending to capture their souls. But there is one person, Pavithra, who is well aware of Rani’s supernatural presence as her ancestral past is connected to hers. She has a chance encounter with the youngest member of the Rajput family, Rakshit Rajput aka Rocky that leads her into their house. Pavithra senses the impending danger surrounding the Rajput house and decides to expose Rani’s truth in front of everyone. Will Pavithra save the Rajputs from the wrath of ‘Pishachini’?
Shyamashis Bhattacharya, Producer, Shakuntalam Telefilms said, “We have had many successful collaborations with Colors in the past and we are delighted to join forces once again for ‘Pishachini’. The show is a fascinating supernatural thriller shot amidst the scenic mountains and rivers of Chail, Himachal Pradesh, that narrates the story of an evil entity in the garb of scintillating beauty.” Adding further, Mrinal Jha, Producer and Writer, MAJ Productions said, “Pishachini is a perfect blend of suspense, fantasy, nail-biting drama, and much more. The entire team has worked passionately on the storyline, costumes, make-up, and VFX to make it an action-packed experience for our viewers.”
The channel has designed a marketing and digital campaign for the launch to provide an immersive experience to the viewers. On the digital front, in keeping with the show’s supernatural fantasy concept, the channel has roped in social media influencers namely Just Neel Things and Bihari Ladka to create vines that revolve to bring out Pishachini’s eerie character elements. In the launch week, fans can use specially curated spooky Instagram filters to capture their Pishachini avatars. On the day of launch, ‘Pishachini Ka Sanket’ will be dropped teasing the viewers with different omens that depict the arrival of Pishachini on Colors’ social media platforms. To make it larger than life, Pishachini’s sinister elements like long hair, long nails, quirky laugh, etc. will be used as disruptions on the social media handles.
Watch ‘Pishachini’ every Monday to Friday at 10 pm starting 8th August on Colors.