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Home Featured

Complimenting, hugging acceptable behavior at workplace; sexual harassment, sexual content, sexual jokes unacceptable: Ipsos International Women’s Day 2020 Survey

by MN4U Bureau
March 9, 2020
in Featured, Marketing
Reading Time: 3 mins read
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40 pc urban Indians worried about Unemployment, finds Ipsos Survey
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New Delhi: Complimenting someone of the same gender (73%) or of the opposite gender (68%) and hugging and consoling a colleague (65%) are acceptable workplace behaviors. However, there are some behaviors that get the thumbs down from both men and women: displaying material sexual in nature (68%); pestering a colleague for a date when he/ she has refused (67%); telling sexual jokes or stories (65%).

The jury is still out on whether it is OK to date a colleague, the views were quite polarized here, 46% favoring and 45% rejecting it.

8th March is International Women’s Day 2020. Keeping in with this year’s theme of Generation Equality, #EachForEqual, Ipsos, a global market research company, conducted a global survey to map behaviors at the workplace and how women grapple with it.

Amit Adarkar
Amit Adarkar

“With stringent norms for workplace behavior and sexual harassment policy, it’s becoming increasingly important for employees to conduct themselves appropriately at their place of work. Our survey clearly brings out acceptable and unacceptable behaviors and  how to deal with inappropriateness,” said Amit Adarkar, CEO, Ipsos India.   

Calling out for inappropriate behavior

More number of urban Indians polled have shown, they believe in taking up the cudgels against what they feel is inappropriate behavior: 61% would confront a man harassing a woman in a public place; 59% would tell off a junior colleague who makes a sexist comment; 57% would confront family/ friend making a sexist comment and 54% would confront a senior colleague making a sexist remark.

Actions detrimental to women’s career – do women stand singled out? Both genders are equally impacted, actually

Unlike popular perception that women face discrimination and hardships if they are seen to be lacking in work delivery or are bogged down with personal issues, the survey busts all myths. It shows that both genders get similar treatment, if they falter and harms career prospects of both men and women alike.

So, what are these behaviors?

Being unable or unwilling to work beyond your normal working hours (39%); prioritizing family over work (32%);being unable or unwilling to socialize with colleagues outside of working hours (30%); having childcare responsibilities during working hours (29%); talking about family life (27%); having different interest and hobbies vis-à-vis colleagues (23%); working part time (22%) and working from home regularly (21%); and rejecting a colleague, who wanted to date (21%).

“It’s about teamwork and keeping it professional and going beyond the call of duty,” adds Adarkar.

Technical details

These are the findings of a survey conducted in 27 countries via Global Advisor, the online survey platform of Ipsos, between 24 January-7 February 2020.

For this survey, Ipsos interviewed a total of 20,204 adults aged:

  • 16-74 in Argentina, Australia, Belgium, Brazil, Chile, China, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Netherlands, Peru, Poland, Russia, Saudi Arabia, Spain, and Sweden;
  • 18-74 in Canada, South Africa, Turkey, and the United States of America;
  • 19-74 in South Korea;

The sample consists of 1,000+ individuals in each of Australia, Brazil, Canada, China, France, Germany, Great Britain, Italy, Japan, Spain, and the U.S., and of 500+ individuals in each of the other countries surveyed.  The data is weighted so each country’s sample composition best reflects the demographic profile of its adult population according to the most recent census data, and to give each country an equal weight in the total “global” sample.

Online surveys can be taken as representative of the general working-age population in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, Netherlands, Poland, South Korea, Spain, Sweden, and the United States. Online samples in other countries surveyed are more urban, more educated and/or more affluent than the general population and the results should be viewed as reflecting the views of a more “connected” population.

Sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. The precision of online surveys conducted on Global Advisor is measured using a Bayesian Credibility Interval. Here, the poll has a credibility interval of +/-3.5 percentage points for countries where the sample is 1,000+ and +/- 4.8 points for countries where the sample is 500+.

Tags: Amit AdarkarIpsos International Women’s Day 2020 Surveywomen’s safety

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