Gurugram: Confiance Communications, a dynamic integrated communications agency, has been awarded the PR mandate for TIL Limited, a leading player in India’s material handling and infrastructure equipment manufacturing sector. With a legacy dating back to 1944, TIL Limited has been instrumental in India’s infrastructure development, offering a range of innovative mobile cranes, reach stackers, and material handling solutions.
As part of the mandate, Confiance Communications will oversee TIL’s communications strategy, focusing on enhancing the company’s reputation, technological advancements, and leadership in the sector. The agency will craft strategic narratives that highlight TIL’s contributions to India’s infrastructure, including their specialized offerings for the defence sector and their cutting-edge innovations. The scope of the mandate includes media relations, corporate reputation management, executive leadership positioning, and content development.
Speaking about the partnership, Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said, “Partnering with TIL Limited marks an exciting milestone in our journey. Their remarkable legacy in delivering advanced material handling solutions has played a pivotal role in shaping India’s infrastructure. What sets TIL apart is their deep engineering expertise, capabilities in the defence sector, and commitment to innovation. As their communications partner, we are eager to amplify TIL’s industry leadership through compelling storytelling, showcasing their pioneering work and contributions to critical infrastructure projects.”
Rishabh P Nair, Head of Brand, Content & PR, TIL Limited, added,“As we accelerate our commitment to advancing India’s infrastructure capabilities, having the right communications partner is crucial. We wanted a dynamic team that could be quick on their feet and aligned with our values of collaboration, caring, customer centricity, excellence, entrepreneurship and integrity. Confiance’s proven expertise aligns well with our goal of telling TIL Limited’s iconic story. This partnership will be instrumental in showcasing TIL’s technological innovations, our commitment to ‘Make in India’, and our continuing legacy of delivering world-class equipment that powers nation-building projects.”
Founded by seasoned publicist Bushra Ismail in 2019, Confiance Communications has become one of India’s most reliable PR agencies, especially in the startup and venture capital sectors. The agency has built an impressive portfolio, helping over 90 organizations increase their media and digital presence. Their clientele includes renowned brands such as The Quorum Club, Leo Capital, Nutrabay, Turkiye Tourism, and Just Herbs, among others, with notable partnerships with listed entities like ProcMart and Just Herbs (acquired by Marico).
