New Delhi: The award-winning consumer audio brand – boAt has roped in Bollywood’s versatile vocalist Neha Kakkar for their ‘Soul of the Musicians’ campaign. The youth icon will further strengthen the brand appeal among the musicophiles. The company will roll out a 360-degree advertising campaign featuring the new brand captain across print and digital platforms. Neha will also be seen as the celebrity face on the packaging of select boAt products. Last year boAt also roped in Punjabi singer Guru Randhawa for the ‘Soul of the Musicians’ campaign.
The celebrated Neha Kakkar has been a judge on shows like Indian Idol Season 10 and Sa Re Ga Ma Pa L’il Champs. She gained popularity through her songs like London Thumakda for the movie Queen, Main Tera Boyfriend for the movie Raabta and more.
Commenting on the association, Aman Gupta, Co-founder, boAt said, “Music is the soul of our brand. The vivacious Neha has created new benchmarks in singing through her melodious voice. She is a youth icon, and is immensely loved by her fans. She has the same passion as we have and represents our core belief in providing a great sound experience. We are pleased to welcome her to the boAt family.”
The new boAt-head Neha Kakkar, commented “I’m extremely thrilled to be on board as the face of boAt. The millennial audio brand is known for its tech quality and design. I personally love their products and I look forward to this collaboration.”
Neha is the latest one to join the star studded roster of the brand which already includes the likes of Bollywood actors Jacqueline Fernandez, Kartik Aaryan, Kiara Advani, and singer Guru Randhawa, cricketers Hardik Pandya, K. L. Rahul, Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant and Prithvi Shaw.
