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Home Featured

Consumer Sentiment in India surges by 2.3 points: Ipsos Thomson Reuters PCSI July 2018

by MN4U Bureau
July 27, 2018
in Featured, Marketing
Reading Time: 1 min read
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Ipsos India in overdrive with Mystery Shoppers

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New Delhi: Consumer Sentiment in India in July has surged by 2.3 points over last month as per the Ipsos Primary Consumer Sentiment (Consumer Confidence) Index (PCSI) conducted in partnership with Thomson Reuters.

The monthly PCSI result is driven by the aggregation of the four, weighted, sub-Indices: the PCSI Employment Confidence (Jobs), Sub-Index which is up 3.6 points; the PCSI Economic Expectations (Expectations) Sub-Index which is up 2.6 points; the PCSI Investment Climate (Investment) Sub-Index which is up 1.6 points; and the PCSI Current Personal Financial Conditions (“Current Conditions”) Sub-Index which is up 0.7 percentage points over last month.

Parijat Chakraborty
Parijat Chakraborty

“Boost in consumer sentiment bodes well for the economy. Which means the consumer is likely to loosen his purse strings for spending and that there is liquidity in the market.Interestingly, consumer is confident on all fronts, whether it is to do with jobs, performance of the economy, investment climate/investment in big ticket items and personal savings. There is a form of stability in the economy, now that the post GST disruption has worn off and the Indian economy is placed in the sixth place, having overtaken France, as per the latest World Bank Report. Ergo, there is optimism seen in consumers,” says Parijat Chakraborty, Executive Director, Ipsos Public Affairs.”  

Tags: (Consumer Confidence) Index (PCSI)Consumer Sentiment in IndiaExecutive DirectorIpsos Primary Consumer SentimentIpsos Public AffairsParijatChakrabortyPCSI Employment Confidence (Jobs)

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