Mumbai: Celebrating 260 years, Cox & Kings Ltd., the oldest and leading tour operator has roped in Bollywood youth icon and avid traveller Anushka Sharma as the company’s first ever brand ambassador. The versatile actress will be seen promoting the company’s unique travel offerings in a new TV campaign to be released soon.
Karan Anand, Head, Relationships, Cox & Kings said, “Anushka is known for her versatility, experimentation and unusual personality. She perfectly represents a generation that is energetic, unapologetic and fun loving which makes her the right fit to showcase Cox &Kings’ innovative holiday offerings.”
Speaking about her experience Anushka Sharma said, “I am glad to be associated with the world’s oldest travel company Cox & Kings. I love to travel and personally think that travelling opens us up to new incredible experiences and changes the way we look at the world. Whether you are travelling solo, with your partner or friends, Cox & Kings has a holiday experience for every type of traveller.”
This is the first ever association of Cox & Kings with a Bollywood superstar.
Anushka will be promoting the brand across print, television and digital platforms. With this announcement, Cox & Kings will introduce Europe Summer 2019 packages starting at Rs. 69,750 and winter departures to Far East, Australia, New Zealand and Exotic destinations starting at Rs 58,980 only.
With a legacy that dates back to 1758, Cox & Kings has established itself as a premium brand in all travel related services globally and has been at the forefront of thought leadership and industry innovation. Among its many products are Leisure Travel – Domestic (Bharat Deko), (Xperiential Holidays), catering to the discerning traveller, Inbound & International, Corporate Travel, MICE, Trade Fairs, Visa Processing and Foreign Exchange. The Outbound Tours are segregated into DuniyaDekho (escorted tours), FlexiHols (customised tours), Luxury Escapades (unique & luxurious travel) & NRI (catering to Indians across the world).
Cox & Kings is the largest players offering a range of specialist options. Innovative packaging, pricing and marketing have been the hallmarks of its success over the years. Cox & Kings has also powered a few new initiatives recently with the launch of Enable Travel – India’s first accessible holiday specialist with customised itineraries for people with disabilities, Trip 360º – offers exciting experiences in Cycling, Diving, Biking, Trekking and cruise within India and abroad, Getaway Goddess – a unique and interesting collection of Women’s Holidays designed by women for women, and Self-Drive 365 – a self-drive holiday specialist in India that brings impeccable road journeys for enthusiasts from around the world.