New Delhi: Aditya Infotech, the parent company of surveillance brand CP PLUS, has unveiled a new television commercial (TVC) in collaboration with Punjab Kings, reinforcing its positioning around smart security through sport-led storytelling. The campaign marks a key milestone in the brand’s ongoing association as the team’s Title Sponsor.
Conceptualised to merge the high-energy appeal of cricket with the precision of next-generation security solutions, the TVC aims to highlight CP PLUS’ focus on trust, vigilance, and performance at scale. By leveraging the widespread popularity of cricket in India, the campaign seeks to deepen consumer engagement while amplifying brand recall.
The TVC was unveiled at an immersive meet-and-greet event in New Delhi, bringing together Punjab Kings players, company leadership, partners, media, and underprivileged children. Designed as more than a conventional launch, the event featured interactive sessions, informal play activities, and community engagement initiatives, reflecting the brand’s broader purpose-driven marketing approach.
Commenting on the launch, Aditya Khemka, Managing Director, CP PLUS, said, “Our association with Punjab Kings is a strategic step towards building deeper cultural and community connections beyond our core business. At CP PLUS, we believe true leadership lies not just in technological innovation, but in creating meaningful impact. This TVC and the larger campaign reflect our vision of engaging audiences through powerful storytelling, while reinforcing our commitment to a safer and smarter India.”
Through this initiative, CP PLUS continues to strengthen its integrated marketing strategy, combining sports partnerships, mass media storytelling, and on-ground activations to create a holistic brand experience and drive stronger consumer connect.
