New Delhi: Commodity Participants Association of India (CPAI), the pan-India body of national commodity exchanges and commodities participants, has renewed its communications, public relations (PR), and social media mandate with PROSE Integrated.
This is the second year in a row that PROSE Integrated has won the CPAI account, which is India’s largest association of brokers trading on SEBI-regulated commodity exchanges such as MCX, NCDEX, ICEX, among others. The Corporate & Financial Services division of PROSE specializes in catering to the integrated communication needs of a diverse clientele base, including financial intermediaries, stockbrokers, exchanges, trade associations, and other stakeholders of the banking and financial services industry (BFSI).
Formed in 2006, CPAI is the only registered All-India association of all national Commodity Exchange and comprises of over 1000 number of Commodities Participants across 1500 cities. The mission of CPAI members and office bearers is to work towards the upliftment, growth, and overall development of India’s commodity markets.
The unflagging efforts put in by CPAI members are contributing to the robust growth of the Indian commodity markets, as is evident from the steady year-on-year increase in average daily turnover (ADT) on exchanges. As per available data, the Average Daily Turnover of the Indian Commodity Futures Market has leapfrogged from around Rs 17,042 crore in 2008-09 to Rs 34, 491 crores in 2019-20.
Elaborating on CPAI’s mandate to PROSE, Narinder Wadhwa, National President, CPAI, said, “Over the past year, Team PROSE has successfully delivered on our brief to come up with out-of-the-box solutions and leverage relationships to gain higher visibility for CPAI, besides helping us to tide over many challenges. We believe, their domain expertise will be an invaluable asset going forward, especially during the current times of COVID-19 pandemic when most forms of communications have transformed into digital. With their understanding of the new-age internet and social media platforms, we are confident of achieving our objectives for 2021 to upgrade our digital touchpoints.”
Speaking about the account win, Shirley D’Silva, Head of Corporate & Financial Services division at PROSE Integrated, said: “Any commodity or stock market stakeholder account like CPAI’s is a niche area for communications and PR servicing. It requires domain expertise on the workings of the financial markets and a deep understanding of the regulatory framework encompassing the Ministry of Finance, RBI, SEBI, and APMC markets, which have under their purview thousands of small brokers and large global intermediaries. We specialize in this niche expertise, which is the reason for CPAI reposing its faith in us and assigning their communications mandate again.“
Ms. D’Silva added that CPAI being a not-for-profit organization, handling the account was a great learning experience for the Team PROSE to get maximum impact within limited resources.