Mumbai: Yellow, a creative agency renowned for its expertise in brand storytelling and visual identity, is proud to announce its partnership with Cream Centre, a vegetarian dining destination. Through this collaboration, Yellow will spearhead the rebranding of Cream Centre, infusing it with a fresh, contemporary identity while preserving the brand’s rich heritage and nostalgia.
For 65 years, Cream Centre has been synonymous with comfort food, family dining, and cherished culinary experiences. With restaurants across the country and dishes etched into India’s culinary memory, it has become more than a dining destination, it’s a tradition passed from table to table, generation to generation.
As the brand continues to evolve in a dynamic food landscape, this rebranding aims to enhance its visual identity and customer experience while maintaining its deep-rooted legacy. Yellow’s creative approach will seamlessly blend modern aesthetics with the warmth and authenticity that Cream Centre has always been known for.
Sanjiv Chona, Founder of Cream Centre, stated, “Cream Centre has been integral to people’s lives for generations. As we take this step towards a refreshed brand identity, we must work with a partner who understands our story and values. Yellow’s expertise in branding and storytelling ensures that we stay true to our legacy while creating a vibrant, future-ready brand.”
With extensive experience in rebranding and creative strategy, Yellow has been instrumental in crafting compelling brand narratives across various industries. Their focus on preserving brand essence while introducing a fresh, contemporary perspective makes them the ideal creative partner for this transformation.
Shrey Doshi, Founder of Yellow, commented, “Rebranding a legacy brand like Cream Centre is an exciting challenge. Our goal is to strike the perfect balance between nostalgia and modernity, ensuring that the brand remains relevant to both loyal patrons and a new generation of diners. By crafting a refined yet familiar visual language, we aim to elevate Cream Centre’s identity while keeping its heart intact.”
Riya Roy, Senior Brand Manager at Yellow, said, “This rebrand is rooted in emotion. It honours where Cream Centre has been while confidently opening the door to what’s next.”
Nikita Roy, Associate Creative Director at Yellow, added, “The new logo and visual language are designed to feel effortless and iconic, like they’ve always belonged to the brand.”
Through this rebranding, Cream Centre is set to embark on a new chapter that embraces contemporary design, storytelling, and customer engagement. With Yellow’s creative vision, the brand will continue to be a cherished name in Indian dining while evolving into a refreshed and modern experience.
