Mumbai: FTA Global, a new-age marketing company, has completed its first year of operations, onboarding more than 75 brands across sectors including finance, healthcare, e-commerce, SaaS, entertainment, education and consumer technology.
Over the past year, the company has also focused on developing proprietary systems aimed at improving brand discoverability across search engines, large language models (LLMs) and AI-powered answer platforms.
FTA Global said it witnessed increasing demand for services including Search Engineering™, AI visibility optimisation, enterprise SEO, performance marketing and integrated demand generation, as brands continue adapting to AI-driven discovery ecosystems. The company added that more than 10 multi-billion-dollar enterprises signed on as clients within its first 10 months of operations.
As part of its expansion strategy, FTA Global launched six specialised verticals during the year — FTA Tech Labs, FTA Search Labs, FTA Prime, FTA Creative Labs, FTA Performance Labs and FTA Demand Labs — aimed at strengthening its integrated marketing and AI-driven growth capabilities.
The company also introduced eight tools, including FTA Visibility, a proprietary AI visibility intelligence solution designed to help brands improve discoverability across search engines, LLMs and AI-powered answer platforms.
Commenting on the milestone, Senthil Kumar Hariram, MD and Founder, FTA Global, said, “One of the biggest learnings from the first year has been that sustainable growth is built on culture, accountability, and staying closely aligned with client outcomes. From the beginning, our focus has been on building an organisation that combines strategic thinking, execution excellence, and long-term value creation rather than chasing vanity metrics.”
He further added, “Our vision is to build one of the world’s leading AI-first marketing operating systems. Over the next 3–5 years, we want FTA Global to evolve beyond a traditional services company into a technology-driven growth ecosystem powered by AI, automation, proprietary intelligence systems, and outcome-focused execution. The future will belong to agencies that can combine human expertise with AI-powered execution to deliver measurable business impact across both traditional and AI-driven discovery platforms.”
Over the course of the year, the company expanded its workforce to more than 80 employees across functions including Search Engineering, Paid Media, Creative Strategy, AI Research, Automation and Enterprise Growth. FTA Global also strengthened its leadership team by bringing in professionals with backgrounds in digital and performance marketing.
