Bangalore: Essilor, the world leader in spectacle lenses, unveils a new brand campaign for its Crizal brand of lenses for Essilor India, titled ‘Clearly the Best’. Starring Shruti Haasan and Arjun Kapoor, the youthful new campaign, demonstrates how Crizal lenses offer you the clearest vision.
Essilor constantly innovates to correct, protect and prevent risks to the eye health of more than millions of people worldwide every day. While there are cheaper lenses available in the market, none of them match up to the comprehensive, state-of-the-art technology that goes into the making of a Crizal lens. The campaign clearly communicates this benefit and aims to motivate young aspiring consumers of the country to go ahead and indulge in their day-to-day activities, because Crizal will always go the extra mile to protect their eyes.
The new ad reflects the youthful persona and establishes why Crizal is clearly the best for the young Indians. Ramachandran P, COO, Essilor India says, “Life can take you on many journeys, be prepared for whatever comes your way with Crizal lenses. Our business serves an essential purpose, improving lives by improving sight. And when it comes to Crizal, we deliver what we promised, clarity like no other. Today, youthful Indians are more active and want the best when it comes to eye care. Through our latest ad we have communicated this growing lifestyle. To rope in Shruti Haasan and Arjun Kapoor in our new avatar was an ultimate choice; as they are someone who represents the youthful India and at the same time appreciate quality of eye care.”
Actor Arjun Kapoor on his association with the brand says, “Eye care is critical aspect of my everyday life. While eyewear has become a fashion essential today, choosing the right lenses is critical for our visual health and Crizal has always stood for excellence in product quality. I feel that eyeglasses are not complete without anti-reflection lenses, especially for the youth of today, who are always on the go. The brand values of Crizal resonated with me, as I always look to buy products that stand out, are stylish and have a great value for money. Thus, it was an easy decision to associate with the brand as it’s clearly the best that makes you see better, look better and feel better. Brand Crizal, is the world leader in spectacle lenses and I am excited about our new association.”
The charming piece of communication is clearly the best, says actor Shruti Haasan on her association with the brand. She confesses, “I am quite dependent on powered lenses, thus, eyeglasses are an integral part of my life and constant wear. This makes Crizal a truly preferred choice for me. It provides a carefree spectacle experience, allowing me to enjoy every bit of my life’s adventures with maximum visual impact. I am happy to be associated with a brand, which is at the forefront of innovation, R&D processes and optical technologies, thus, doing the utmost to improve and help maintain people’s visual health. It delivers, what it promises.”