Public Relations and Social Media Agency Crosshairs Communication has included another brand in the list and bagged Life and Pursuits and will now be responsible for crafting and managing the brand’s key messaging across the Indian markets.
Life & Pursuits offers ‘Organic Ayurveda’ wellness and personal care products. The products are certified by USDA (USA) and India Organic, the most stringent and reputed organic certification programs globally. The products combine the ancient wisdom of Indian Ayurveda with the most modern & scientific quality standards of the West. Life and Pursuits is a purpose-driven organization and they think of themselves s as ‘People Against Toxins’. The brand creates awareness in society about harmful chemicals and toxins in everyday products
Crosshairs Communications will now be piloting Life and Pursuits PR communication, thus securing a clear mandate to disseminate the richness of Ayurveda and the brand’s services being offered across the Indian markets. The brand will veritably strengthen the core expertise of the agency.
Founder of Crosshairs Communication, Stuti Jalan who is elated about joining forces with the brand Life and Pursuits, further adds, “As an agency, Crosshairs Communication perpetually thrives to live up to the expectations of the brands on board. At Crosshairs Communication, we explosively believe in addressing the communication goals, press coverage opportunities and image building expectations of the brand and avidly await the challenges and imperative duties and responsibilities that tag along.”
Since its inception, the agency has effectively handled PR and social media mandates for many clients in luxury, lifestyle, beauty, hospitality and corporate space.