MUMBAI: CYLNDR India (Part of Experience Commerce), a production studio specialising in advertising and digital films, has created a CGI-based video for the launch of Emami’s BOROPLUSSOFT Moisturising Cream. CYLNDR transformed Emami’s vision into a film, celebrating the trusted care and nourishing transformation the cream offers to your skin.
The film uses advanced CGI techniques to bring the product and its ingredients to life. The content is integrated to create a visual narrative.
CYLNDR India’s in-house CGI and VFX team of over 50 skilled artists has delivered work for brands such as Samsung, Nippo Batteries, Rollick Ice Creams, Evocus, Linc Pen, and Luminous Solar.
For the BOROPLUS SOFT project, the concept note came directly from Emami, and CYLNDR’s team brought this vision to life, creating an interactive and immersive experience that highlights the cream’s moisturising benefits.
Film link:
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