Mumbai: Dairy Day, a leading ice cream brand in South India, today introduced a unique 3-in-1 ice-cream freedom pack on the occasion of Independence Day. Dairy Day’s freedom pack is a mix of three flavors – Mango, Vanilla and Pista, which when cut into a slice resembles the three colors of Indian Flag. It is available in 700 ML take home pack and priced at Rs. 140. Manufactured from the best of ingredients, this ice cream will be available across 30,000 outlets in South India.
As a small step towards promoting cleaner environment, Dairy Day has also announced to give an eco-friendly cloth bag free with every freedom pack.
Mr. M N Jaganath, Director, Dairy Day said “Since its inception Dairy Day is known for offering unique, innovative, value for money products to its consumers. The main inspiration behind the 3-in-1 ice-cream freedom pack was to make something special for the upcoming Independence Day. Though complex in manufacturing, this 3-in-1 ice-cream freedom pack will be a visual treat for our consumers.”