Mumbai: Dangal TV channel’s all five original shows made it to the top 5 list across all FTA and Paid GEC channels in the prime time slot on the BARC Charts in week 6’22.
The channel’s popular shows, Rakshabandhan Rasal Apne Bhai Ki Dhaal, Nath Zevar Ya Zanjeer, Mann Sundar, Sindur Ki Keemat and Rang Jaun Tere Rang Mein which are ruling the roost in the prime-time slot.
“Dangal TV’s strategy of rooting their shows in the heartland has proved profitable for the channel. The five prime time shows from 7:30 pm to 10 pm have been garnering high TRPs ever since their launch and have been dominating the market,” said the channel in a press statement.
“We’ve always wanted Dangal TV to be reflective of our deep rooted understanding in the Hindi heartland and the fiction category and it’s a huge achievement for these shows to gain mass popularity in urban markets as well,” said Manish Singhal, Managing Director of Dangal TV.
He added, “The TV penetration in the rural market has shown impressive increment and that’s leading to great consumption of content as well. We are going all guns blazing to maintain and grow this connection with our audience.”