Mumbai: The world television premier of Amir Khan starrer blockbuster-hit movie Dangal on Zee TV has paid rich dividend to the channel by guiding Zee TV to become No. 1 Hindi Entertainment Channel in Week 21.
According to BARC data for week 21, Dangal premiered on Sunday, 21st March at 12:00 PM to 4:00 PM on Zee TV has scored 4.3 TVR, which is double the size of average TVR of top rated shows in Hindi GECs.
Dangal has in-fact added 32 GRPs to the channel with aired day reach of 11.3% and an average time spent of 85 mins.
In Urban Market Zee TV’s GRP has surged from 122 in week 20 to 164 GRP in week 21 while its TSV increased from 100 to 126 in week 21 with 16% market share.
World Television Premier of Dangal has guided Zee TV to become No. 1 in Urban + Rural market after a very long gap. Zee TV also became No. 2 in Urban Market. The Channel topped the charts in Hindi GEC space with 679.5 million impressions against 676 million impressions generated by Star Plus.
In Urban Market Zee TV scored 404 million Impressions against 453 million impressions scored by Star Plus.
According to Industry sources Zee TV has acquired the telecast rights of the movie for a whooping 75 crores while the movie that is still running in many international markets has collected more than Rs 1700 cr that happens to be the highest grosser in the history of Indian Cinema.