Mumbai: Dainik Bhaskar Group’s digital business arm, DB Digital, has announced the appointment of Piyush Thakur as Chief Revenue Officer. In this role, he will lead the advertising revenue function across the company’s web and app platforms and will report to Pathik Shah, CEO, DB Digital.
Piyush brings over 20 years of experience in digital sales and monetization. He joins DB Digital from Inshorts, where he spent nearly a decade as part of the founding leadership team and most recently served as Chief Revenue Officer. During his tenure, he played a key role in building a strong advertising business, working with leading brands such as Airtel, Maruti Suzuki, Coca-Cola, Amazon Prime, Samsung, and Apple. He has also held leadership roles at ESPN, Times Internet, and Info Edge.
DB Digital operates one of India’s fastest-growing news apps, with over 20 million monthly active users and more than 100 million downloads across Android and iOS platforms. Available in Hindi, Gujarati, and Marathi, the app has consistently recorded high engagement and user retention. Until now, the company has focused on building a strong product and user base without monetizing through advertising.
Commenting on the appointment, Pathik Shah, CEO, DB Digital, said, “Over the past few years, we have focused on building a high-quality news product with strong user engagement. With the platform now well established, we are ready to scale our advertising business. Piyush’s experience and track record make him the right leader to drive this next phase of growth.”
Piyush Thakur, Chief Revenue Officer, DB Digital, said, “DB Digital presents a unique opportunity to build a large-scale advertising business on top of a highly engaged user base. The platform has already achieved strong growth and user trust, which provides a solid foundation for monetization. I look forward to contributing to this journey and building a strong revenue engine for the business.”
Girish Agarwal, Promoter Director, Dainik Bhaskar Group, added, “DB Digital has created a strong position in the digital news space through its focus on quality and user experience. With Piyush joining the team, we aim to strengthen our advertising capabilities and build a robust and sustainable digital business. This is an important step towards our larger vision of growing a leading news platform across print and digital.”
