Diamond company De Beers Group hosted its annual forum bringing together authorised partners, diamantaires, and manufacturers from across the country as well as key decision makers from the global team.
This year’s edition of the three-day event in Mumbai was themed on its tagline ‘A Diamond Is Forever’, marking its 75th anniversary.
The brand also announced the launch of new designs under its Forevermark Avaanti Collection. According to the company, the latest designs embody a spirit of possibility, inspiring the wearer to realise their power and make a lasting statement every day.
The event also showcased retail technology innovations. Interactive games using various elements of the brand were displayed. The diamond journey was demonstrated using advanced projection mapping technology.
Another highlight was a dark room which brought the sounds of the Okavango Delta in Botswana to Mumbai using the light and beauty of a De Beers diamond.
De Beers’ sustainability goals for 2030 were brought to life through a series of interactive animations using light projections.
Marc Jacheet, CEO, De Beers Brands, stated, “India has played a crucial role in the diamond industry globally and the Forum helps us further connect with our authorised partners. Today’s clients are increasingly looking for brands that reflect their values and inspire trust. A diamond from the De Beers group holds the inherent value of preciousness and reflects the strength of the Building Forever 2030 sustainability goals.”
Sachin Jain, Managing Director, De Beers India, commented, “Over the years, the De Beers group have continued to draw inspiration from the iconic line, ‘A Diamond Is Forever’ through all the highs and lows, as well as through changing circumstances. Through it all, De Beers has steered through changing market dynamics, including even the most recent pandemic. Our perseverance has seen phenomenal business growth over the past year. We continue to focus on agility, quick adaption and being connected to the emotional quotient of our consumers across the board. Each year the Forum is an opportunity for us to bring our partners together, to network and transact over three days, and this year they even had the opportunity to interact with our global team who have visited India after a two-year hiatus. We are looking forward to an extremely positive season ahead.”