New Delhi: In the case filed by the Online travel portal MakeMyTrip (MMT) accusing its competitor EaseMyTrip of infringement of trademark using the former’s brand name to come on top of search results on Google, the Delhi High Court has ordered online travel portal, EaseMyTrip, to stop using “MakeMyTrip” as a Google ad-word until further notice.
Google ad-word is an advertising system of search engine platform Google in which advertisers pay for selective keywords to rank their website in its search results.
According to complainant MMT, in September last year, EaseMyTrip’s website was appearing in the second sponsored links section on Google, on running searches for ‘MakeMyTrip’. Subsequently, Make My Trip had issued a cease and desist notice on September 10, 2018, to Ease My Trip. However, despite service, till date, no response has been received from Ease My Trip and it continued to illegally bid for the plaintiff’s mark,” MakeMyTrip had informed the court.
“We want Google to make sure that no brands should be able to misdirect our customers and take them to their website,” the MMT company source cited above said.