• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, June 27, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer

by Editorial
September 3, 2021
in Advertising, Featured, Movers & Shakers
3 min read
Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer
Share Share ShareShare

Dentsu India has announced the appointment of creative veteran Ajay Gahlaut as Group Chief Creative Officer (GCCO), spearheading creative excellence across dentsu India’s award-winning creative agencies.

Ajay will report into Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India and will be responsible for accelerating dentsu India’s creative businesses under one optimised service line. Dentsu India initiated the formation of a new structure for its Creative service line in June this year. The redesign – part of the network’s global plan to transform into the most integrated group in the world by 2024, brings together some of India’s best agencies under one umbrella and catapults dentsu India into its fresh journey to 2.0. The agency brands that come together under this new creative design are Dentsu Webchutney, Taproot Dentsu, WATConsult, Perfect Relations, Isobar, Dentsu One, Dentsu India and Dentsu Impact.

A creative genius with over 27 years of experience in advertising, Ajay wrote the line ‘Do Boond Zindagi Ki’ that anchored the famous Pulse Polio Immunisation campaign with the superstar Amitabh Bachchan. He also created more than a dozen commercials for the campaign and played a significant part in eradicating polio from India. He was also behind the line ‘Make It Large’ for the whiskey brand Royal Stag that transformed its fortunes and made it the highest selling whiskey in its price range. He created the character ‘Mr. Murthy’ for Voltas Air Conditioners and catapulted Voltas to the number one position in the category.

Ajay has also created work for the whiskey brand Imperial Blue with the famous ‘men will be men’ sign off. He has won multiple Cannes Lions, One Show and D&AD awards in his more than a quarter century journey in this business. But what deserves a special mention here is the way he led Ogilvy Delhi to win 8 Lions at Cannes in 2013. Not only did he surprise the country but surprised himself as well. Some of the most significant brands that Ajay has worked on are Pernod Ricard, BMW, HT Mint and KFC at some of the world’s best known Creative shops.

Amit Wadhwa
Amit Wadhwa

Commenting on Ajay’s appointment, Amit Wadhwa said, “Dentsu India is in the midst of an exciting transformation journey towards dentsu India 2.0 and Ajay’s joining is a critical part of the plan. Ajay is a well-respected Creative leader with years of experience across categories and the right mindset that matches with dentsu India 2.0. With the brilliant Creative minds in our business, we will be a force to be reckoned with, delivering growth for our clients while continuing our creative evolution at pace and scale.”

Ajay Gahlaut said, “Dentsu’s creativity defines generations. When the opportunity came to join Amit and his team, I could not refuse. Creativity is in the spotlight, with brands looking to differentiate themselves in a disrupted marketplace – it has never been a more exciting time to work in this field rich with opportunity. I am excited to join dentsu, Amit and the Creative teams, delighting clients and creating era defining work together.”

It is pertinent to note here that 2021 has been one of the most successful years on record for dentsu’s creative businesses in India. The network grabbed 21 Metals at the Spikes Asia Festival of Creativity 2021 as Dentsu Webchutney walked home with 16 Spikes and the title – ‘Country Agency of the Year’ for India. Taproot Dentsu bagged one Gold and one Silver for its iconic Pooja Didi campaign while Dentsu Impact won 3 Bronze for its unforgettable Chotu Campaign for My Choices Foundation.

Three months later, dentsu India had already bagged 22 shortlists and 7 Lions at Cannes 2021 as Dentsu Webchutney went on to break its own previous record. For the second year in a row, the agency was declared the highest-scoring Indian agency at the Cannes Lions International Festival Of Creativity. A quarter later, Ad Stars – the international advertising festival that combines creativity with cutting-edge technology, announced Taproot Dentsu as the only Indian agency to strike Gold at its 2021 edition.

Tags: Ajay GahlautAmit WadhwaDentsu Creative

Related Posts

93.5 Red FM Telugu launches new property ‘Pakka Local Song’
Advertising

93.5 Red FM Telugu launches new property ‘Pakka Local Song’

by Editorial
June 27, 2022
0

93.5 Red FM Telugu launched a new property, ‘Pakka Local Song’ on 21st June, on the evening of “World Music...

Read more
SGA Growth Advisors wins PR and Social Media Mandate for RENÉE Cosmetics
Advertising

SGA Growth Advisors wins PR and Social Media Mandate for RENÉE Cosmetics

by Editorial
June 27, 2022
0

SGA Growth Advisors (SGA), one of the leading advisory consultancy businesses has won the PR and social media mandate for...

Read more
Suzhal – The Vortex, Exquisite and Inquisitive

Suzhal – The Vortex, Exquisite and Inquisitive

June 25, 2022
Cannes Lions Day 4: A Hat-Trick for Dentsu Creative with one more Grand Prix; With 19 more Lions India’s metal tally stands at 39

Cannes Lions Day 4: A Hat-Trick for Dentsu Creative with one more Grand Prix; With 19 more Lions India’s metal tally stands at 39

June 24, 2022
Cannes Lions honours AB InBev with Creative Marketer of the Year

Cannes Lions 2022: DDB Mudra, Enormous Brands, FCB India, Leo Burnett, VMLY&R among shortlists on Day 4

June 23, 2022
Cannes Lions Day 4: A Hat-Trick for Dentsu Creative with one more Grand Prix; With 19 more Lions India’s metal tally stands at 39

Cannes Lions Day 3: Dentsu Creative bags second Grand Prix; With 10 more Lions, India’s metal tally stands at 20

June 23, 2022
Cannes Lions 2022: DDB Mudra, Dentsu, Ogilvy, FCB India, VMLY&R, McCann India among shortlists on Day 2

Cannes Lions 2022: Ogilvy, FCB India, McCann, BBDO India, Mindshare, Dentsu, VMLY&R among shortlists on Day 3

June 22, 2022
Cannes Lions honours AB InBev with Creative Marketer of the Year

Cannes Lions Day 2: Dentsu Creative India shines with a Gold, India’s metal tally stands at 10

June 22, 2022

Subscribe to Newsletters

Trending

Suzhal – The Vortex, Exquisite and Inquisitive
Exclusive

Suzhal – The Vortex, Exquisite and Inquisitive

by Anup Chandrasekharan
June 25, 2022
0

I usually don't have the patience to binge-watch a series, but Suzhal: The Vortex, the new series from Amazon Prime,...

Maddys 2022: RK Swamy BBDO is Creative Agency of the Year; Wavemaker Chennai takes Media AoY title

Maddys 2022: RK Swamy BBDO is Creative Agency of the Year; Wavemaker takes Media AoY title

June 27, 2022
Zee cinema brings the WTPs of The Kashmir File’ and Attack: Part 1 on June 25 & 26

Zee cinema brings the WTPs of The Kashmir Files and Attack: Part 1 on June 25 & 26

June 23, 2022
Dangal TV to launch new fantasy show ‘Ishq ki dastan- Naagmani’

Dangal TV to launch new fantasy show ‘Ishq ki dastan- Naagmani’

May 31, 2022
Brands bring out their creative side on #SocialMediaDay 2020

Brands bring out their creative side on #SocialMediaDay 2020

July 1, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.