India’s new-age fintech brand, Uni Cards, in association with Dentsu Webchutney (A dentsuMB Company), has launched its unique proposition with a campaign that features two digital films.
In this ever-changing world, people are constantly evolving alongside their ever-expanding wish lists that often get difficult to fulfill and realize. To live an upgraded lifestyle, we add our dreams to the cart. But with the fear of big payments lurking around, we end up clicking on ‘Save for Later. Adding to that, hidden charges on credit schemes don’t make it any easier on our pockets either; and while it may seem like there is no end to this life circle, Uni plans to break this chain just once and for all. The fintech company has launched the ultimate weapon against payments – India’s first Pay 1/3rd card.
Conceptualized and executed by Dentsu Webchutney, the digital creative agency from dentsu India, the films are set up in legendary spaces of combat. They teleport the viewer into the thrilling lives of a Samurai & Cowboy – where they battle challenges thrown at them, much like the troubles that life tends to throw at us, unwarranted. In the films, when big bills show up, the characters are prepared to win with the Uni Pay ⅓ Card.
Given that Uni Pay ⅓ Card is a first-of-its-kind innovation, the films are carefully crafted to mirror its distinct proposition to users. They are created to depict the product as a solution to payment problems. Additionally, the films also reveal other unique offerings that Uni Card brings to the table such as zero extra charges on splitting payments, and no hidden charges in the Uni experience.
Speaking about the campaign, Prateek Jindal, Co-Founder and CPO, Uni Cards said, “Who doesn’t want to live in the now and tick off their wish lists? But every time you wish to buy something you love, the big price tag makes it difficult to go through with the purchase. Through #TheUltimateWeapon, we are creating awareness that Uni Pay 1/3rd card is simply the smarter way to pay. The flexibility to choose between splitting payments or pay upfront will lie with the user completely. With Uni, we don’t want you second-guessing, worry about that price tag, or delay your purchase. With the latest series of ad films, we aim to highlight the importance of owning the future of payments i.e., Uni Pay 1/3rd Card today; so that dreams don’t get split, only payments do.”
Sharing her thoughts on the campaign, Sumera Dewan, Vice President, Dentsu Webchutney commented, “Uni has a unique offering that more people need to know about as they plan their financial lives. The films are crafted to be action-thrillers that lead you to a big victory against the age-old battle against payments and bills. Our own experiences with the brand helped us position Uni Cards as the no-compromise weapon to payments, in a campaign that certainly aims to match the uniqueness of the product.”